Purnomo, Noni Sri Ayati

Purnomo, Noni Sri Ayati
President Director, Blue Bird Group Holding

Ms. Purnomo holds an Industrial Engineering degree and an MBA in Finance and Marketing. She is a business woman, philanthropist, and mother of 3 daughters.  In 2015 she was listed in “Power Women in Asia” by Forbes.

Noni is currently the President Director of Blue Bird Group Holding, and manages the group’s business portfolio, including passenger land transportation, logistics, heavy equipment trading, property, and IT support services. The Group’s core passenger transportation division serves millions of customers every month in 20 cities in Indonesia, owns 39,000 vehicles and employs approximately 50,000 staff. 

Noni founded Blue Bird Peduli (the philanthropy division of Blue Bird Group) which recently launched the 'Women Empowerment Project' to empower more than 40,000 wives of Blue Bird Group employees. Blue Bird Peduli focuses on education, women’s empowerment, sustainability and culture. Since 2006, Blue Bird Peduli dispersed scholarships to more than 15,000 children of Blue Bird employees, and many of them have finished University degrees.

Noni is passionate about entrepreneurship and recently launched an Express Service company, NEX. She also mentors new talent and startups through Endeavour Indonesia. Noni is a founding member of Angel Investment Women Fund that empowers women entrepreneurs through investment, mentorship and networking opportunities.